Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.

That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.

This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.

Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.

This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.

The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.

One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.

But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.

This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.

Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.

A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”

It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers. 

Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this. 

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too. 

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure. 

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this. 

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times. 

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action. 

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this. 

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times. 

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action. 

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Your clients look to you for real market insights—not headlines, not hearsay. 

Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty. 

In some markets, buyer activity is picking up, and well-priced homes are moving. Use this email to guide homeowners toward an informed decision. 

Send it as-is or make it even stronger by adding local data—like the number of buyer appointments you’ve scheduled—to reinforce your point.

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or getting multiple offers—it’s a prime opportunity to send an email like this. 

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times. 

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or above ask—it’s a prime opportunity to send an email like this. 

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times. 

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action. 

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Your clients look to you for real market insights—not headlines, not hearsay. 

Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty. 

In some markets, buyer activity is picking up, and well-priced homes are moving—even with rates around 7%. 

Use this email to guide homeowners toward an informed decision. 

Send it as-is or make it even stronger by adding local data—like the number of buyer appointments you’ve scheduled—to reinforce your point.

This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.

Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them. 

When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.

That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you. 

Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Way too many agents are waiting for people to raise their hand to say they want to sell.

‍

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

‍

The ZMA strategy is so incredibly simple.

‍

Here's how it works:

‍

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

‍

That's it.‍

‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

‍

That math just works.

‍

This has got to be in your daily SOP.

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

• Start value-based conversations without pushing a sale.
• Offer a helpful, relevant service that builds trust fast.
• Reconnect with past clients and neighbors in a way that feels timely and valuable.

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

• Lead with service—offer personalized insight, not a generic sales pitch.
• Frame the home equity report as a decision-making tool, not a valuation.
• Open the door to bigger conversations about upgrading, downsizing, or refinancing.

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

• Shift the narrative from timing to timeline.
  
  
• Show them how national data actually supports their local decision.
  
  
• Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

‍

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.

BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.

That’s a shift your audience needs to know about.

This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.

‍

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. That’s data your database needs to hear.

When you consistently share market insights, you position yourself as the go-to expert—someone clients trust long before they’re ready to buy or sell. That’s why we’ve crafted this value-first email for you. It delivers key market trends in a way that’s easy to digest and keeps you top-of-mind.

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasn’t surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.

Staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move.

Let’s get into it.

Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.

Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.

This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.

Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.

In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.

This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.

Here’s how to reach out in a way that feels natural and valuable.

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.

Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.

Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.

Send this text to 25-50 prospects.

‍

It’s okay to feel uncertain right now. Your clients are feeling it, and if you’re being honest, you probably are too. The constant headlines—trade tensions, tariffs, economic shifts—make it hard to know what’s next. And when things feel unpredictable, it’s natural to hesitate.

But uncertainty doesn’t mean pressing pause. It means leaning into what doesn’t change—your expertise, your ability to guide, and the trust you’ve built with your clients. They don’t need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a signal.

Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.

Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.

Here’s what this shift means for your clients—and how you can help them stay ahead.

At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.

Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.

By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.

By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.

That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.

The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.

Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.

If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.

This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.

Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.

Many sellers assume price is all that matters. But once the offers start rolling in, they realize there’s a lot more at stake—hidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers don’t always see these pitfalls coming until it’s too late.

This email positions you as the guide they didn’t know they needed. By educating them upfront and offering a free CMA, you’re not just providing value—you’re giving them the clarity and confidence they won’t get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.

Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.

This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.

The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.

Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script

Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity. 

‍

Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly. 

‍

Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.

‍

We call this a “fast ball” email because it’s quick, clean, and built to get replies.

It leads with empathy. It sounds personal, even off-the-cuff. And it mirrors the exact conversations many agents are already having right now, where people want to move but feel frozen by uncertainty.

The format is simple on purpose: A short, genuine note that puts a few common scenarios on the table and invites the reader to raise their hand. That’s it.

Let’s get it out there.

Most buyers struggle to answer the question: “Where exactly do you want to live?”

They feel overwhelmed by choices—or afraid to commit too early.

That’s where this text comes in.

It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.

And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.

Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.

The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.

Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

• The message is focused and fresh.
• The proof is tangible—real homes, real numbers.
• And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.

That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.

Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.

Use it to educate, build trust, and stay in their corner until the timing feels right.

This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.

And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.

This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”

For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.

This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.

This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.

When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.

Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.

This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.

You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.

This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.

It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.

Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.

For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.

This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.

Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.

This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.

Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.

Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.

Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.

By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.

If you want your listings to turn into more listings, this is the play.

More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.

Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.

The stat is important. But the story you tell around it? That’s what builds trust.

This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos

This campaign gives you the data—and the script—to do exactly that.

Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.

But I want everyone in our community to believe --We're going to win in this market.

How?

Simple: Keep the main thing the main thing.

‍More conversations. More appointments. More listings.

I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.

Because here’s the truth: ~12,000 homes still sell every single day in America.

Let’s go get our unfair share.

ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.

At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.

This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos

This campaign gives you the data—and the script—to do exactly that.

Most agents send a Just Sold once—right after the deal closes. Then they move on.

But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.

This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.

When you show the work behind the win, you don’t just get credit—you get calls.

The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.

Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

Here’s a pro tip that can transform your listing pitch—and your lead gen.

Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.

Then? Turn it into an email campaign like this one.

Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.

The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.

That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.

Which means your role just got more important.

Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.

A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell. 

On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming. 

But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward. 

Even now, we’re selling over 12,000 homes a day. 

This campaign helps you speak directly to that motivated seller—the one who needs clarity. 

Keep your head in the game. The consumer needs you more than ever.

Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.

Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:

• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions

Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.

In uncertain times, most people hit pause. The smartest agents? They press in.

This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening

It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Confusion isn’t the enemy—silence is.

Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:

• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue

Don’t wait for the market to “settle.” Show up for people now.

Most agents wait for certainty before they speak up. The best ones? They lead through it.

This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:

• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for

It’s not about predicting the future. It’s about helping people make sense of the present.

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

Most Just Listed letters are forgettable. This one isn’t.

Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”

This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.

It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one

It’s not just a listing announcement. It’s a positioning play.

Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.

That’s what this campaign is built to do.

It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

This campaign has generated millions of dollars in listing appointments. It's the incredibly popular Name Your Price campaign.

Here's a pro-tip: This tactic was originally designed to be an email campaign but really smart agents are leveraging it as a direct mail piece as well. 

When an idea works, extend it to other channels. 

Always double down on your winners.

When buyers re-enter the market, it usually starts with curiosity.

Not bold moves—just a sense that the timing might be better. 

This text leans into that energy with a useful offer at the right moment.

Even a small rate dip can reset the conversation.

Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.

This text uses a light touch to invite that kind of buyer back into the dialogue.

When interest rates so much as wobble, buyer psychology shifts. Not always in ways you can predict—but often in ways you can use. A modest dip doesn’t just increase affordability. It gives fence-sitters permission to act.

With the Bank of Canada’s next rate announcement coming July 30, now is the time to steady your message.

This email helps you do just that—calmly, confidently, and with purpose.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

A subtle shift in rates can unlock serious momentum.

When mortgage rates ease—even slightly—buyers don’t just gain affordability. They gain confidence. According to Redfin, a recent dip from 7.08% to 6.67% gave buyers with a $3,000/month budget $16,000 more in purchasing power—enough to afford a $455,000 home instead of $439,000.

That kind of shift can often spark renewed energy: faster tours, fewer concessions, more decisive offers.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

Slow season? Only if you sit it out.

The best agents don’t wait for momentum. They create it.

And right now, the market just handed you a reason to re-engage homeowners in your database.

30-year mortgage rates just hit their lowest point since April.

Top agents use shifts like this to sharpen their timing and separate from the pack.

It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

The Bank of Canada may cut rates later this year—but buyers don’t need to wait on that to make progress. There are smart, practical ways to improve affordability right now.

The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.

Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.

‍

Just because it’s off the market doesn’t mean it’s off the table.

This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.

You’re not asking for a listing. You’re surfacing a possibility.

The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.

This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.

And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.

Sometimes the smartest move is the one no one’s expecting.

There’s one high-leverage play most agents never mention—and most sellers never consider.

The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.

This campaign feels personal and consultative, like you're sharing a trade secret.

It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.

And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.

Price isn’t always the problem. Exposure is.

Most sellers assume their home didn’t sell because it was priced too high. 

And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.

That’s what this campaign challenges head-on.

Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.

And it does two things instantly:

1. Reframes the seller’s thinking.
2. Elevates your positioning.
   
   

The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.

And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.

This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”

‍

When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.

This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.

We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.

Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.

‍

Every seller wants a better result—but few stop to assess what actually went wrong.

That’s what makes this campaign in The Summer Expired Series different.

Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro would—with clear, direct questions about pricing, prep, marketing, and exposure.

It’s simple, disarming, and incredibly effective. Because once a seller sees the gaps, they’re far more open to a better strategy—and a better agent.

This isn’t about assigning blame. It’s about creating clarity.

And clarity builds confidence.

A self-assessment that resets the conversation—and sets the stage for a smarter relist strategy.

‍

Don’t ask for the listing. Earn their attention first.

When a seller feels burned by the process, the last thing they want is another pitch.

What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.

That’s why Campaign 1 in The Summer Expired Series leads with value.

Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.

This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.

We’ve tested a lot of scripts—but this one works faster than most.

It’s simple. Personal. And rooted in real psychology.

This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.

Here’s the 10-word text that’s driving replies right now:

Hi Tom—
Have you given up on trying to buy a home this year?

Give it a shot. You might be surprised how many people answer.

While rates are still high, the opportunity is hiding in plain sight: better strategy, not better timing.

The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.

According to Realtor.com, just shopping lenders could lower a rate by 0.86%. That’s real leverage—and it’s in your hands.

Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.

We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.

This campaign flips that script.

We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”‍

It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.

From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.

The goal?

Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.

We built this campaign around a financial blind spot that’s become impossible to ignore: the rising total cost of homeownership—and how it’s prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canada—excluding mortgage payments—has climbed to over $21,000.
‍

This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?
‍

The message does three things:

1. Educates clients on the hidden and rising costs of ownership.
   
2. Brings clarity by offering a framework for comparing today’s costs vs. tomorrow’s options.
   
3. Provides next steps, with practical tools and a reassuring offer to help.
   

We’re not just selling homes—we’re helping people make smart, sustainable decisions.

We built this campaign around a growing pain point: first-time buyers and current homeowners often underestimate the true cost of homeownership. A recent Realtor.com report found that the top regret among first-time buyers is not getting better information about the full cost of owning a home. A Bankrate study echoes this, showing how quickly maintenance, repairs, and surprise expenses can add up.
‍

We also know that many homeowners consider selling because those costs become too much to manage.
‍

This email leans into those insights to do three things:

1. Educate buyers and sellers on what to expect financially.
   
2. Create transparency, removing friction by helping people understand what’s coming next.
   
3. Offer next steps, showing up as a helpful guide if a move is on their mind.

By meeting people at the moment when financial questions start to surface, we position ourselves not just as agents — but as trusted advisors who lead with clarity.

This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.
‍
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.

Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

This Reel flips the narrative—and that’s exactly why it works.

Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story. 

Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.

Here’s why it works:

• It creates contrast—what people think vs. what’s true.
• It uses humor and visual storytelling to reframe objections.
• It builds local pride while educating your audience.
  
  

A few example angles you could use:

• “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
  
  
• “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
  
  
• “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
  
  
• “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”

Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.

After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.

Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.

Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.

This is the kind of content buyers actually save.

It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.

The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.

We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.