Email Campaigns

What's your plan? [Land & Expand]

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What's your plan?

Hi [First Name],

I'm reaching out because a lot of my clients are starting to think about their next move, and I wanted to see where you're at.

Which of these would you consider to be your current situation?

  1. No plans—I love my home!
  2. I'm thinking about buying but haven't found anything yet
  3. I'm curious how much I could sell for

Looking forward to your response! 🙏

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Introduction

This is a strategy we call "Land & Expand."

It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

Hi [First Name], 

Hope you’re well my friend. I just sent you an email. 

Let me know if you fall into bucket #1, #2 or #3 🙏

Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

Target Audience
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Examples

How to Execute

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Email Campaigns

What's your plan? [Land & Expand]