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EOTW: Where are all the foreclosures?

Email Campaigns
Email Campaigns

EOTW: Where are all the foreclosures?

Introduction

For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight. 

These emails are designed to engage your database, establish you as the market expert and build trust with your prospects. 

How to Execute

Step 1

Copy Subject Line and Message to Email Blast App

Canva Template
Canva Template

Where are all the foreclosures? 

Copy 
Copied!

Hey there,

I had to reach out because there’s a lot of confusion about the current state of the housing market – and I want to give you the real story.

In Q3 2024, lenders began the foreclosure process on just 62,380 properties across the U.S., which is down 10% from a year ago.

This figure is also well below pre-pandemic levels.

To put things into perspective, in 2019, foreclosure starts reached 335,985 – and that was already a historic low since 2006.

So, when you see headlines hinting at a housing market crash, know the reality is different.

Yes, we’re facing affordability issues, rising costs of living, and a shortage of new homes. 

But these challenges don’t necessarily indicate a 2008-style crisis. 

The fundamentals of today’s market are much stronger.

As always, I’m here to keep you informed. If you have any questions or want to chat more about what’s happening in the market, feel free to reach out!

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Leads (optional to include your SOI) 
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide