VOTW: Magic Buyer

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

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This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

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Think of this Instagram Reel script as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

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As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

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How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

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Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

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‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

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Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

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Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

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Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

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‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

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‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.