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Seller Lead Activation
Download Template
Get Template
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How to Execute
Video Walkthrough
Introduction
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
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Examples
How to Execute
Seller Lead Activation
Introduction
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
- Select up to 10 images or videos for your carousel.
4. Arrange Your Slides:
- Drag and reorder the selected files to your preferred order.
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
- Tag people, add hashtags, and include a location if relevant.
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
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Post Your Video
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Video Walkthrough
Examples