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SOTW: 1 in 5

Social Shareables
Social Shareables

SOTW: 1 in 5

Introduction

This campaign leverages a surprising statistic to grab attention and spark curiosity.


With a simple poll, you can:


✅ Trigger curiosity from potential sellers 

✅ Identify leads who are actively considering selling 

✅ Open the door for deeper conversations about their 2025 plans

We’ve said it before—Instagram Stories are one of the best ways for uncovering hidden sellers.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Post to Instagram

Send

Canva:

  1. Replace "[#]" with the number of years your business has been operating.
  2. Adjust the colors to align with your brand's color palette.
  3. Save as PNG and sent to your phone

Instagram:

  1. Start a New Story: Open Instagram and create a new story.
  2. Add Poll Sticker: Tap the Sticker icon and select Poll.
  3. Set Up Poll:
  • Set answer options:
    • Option 1: "Definitely want to sell"
    • Option 2: "Open to moving"
    • Option 3: "Need my home's value first"
  1. Position Poll: Place the poll in the designated spot on the image.
  2. Share: Tap "Your Story" to publish.

See the image below to view how the post appears to your audience.

Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide