VOTW: Expired Marketing

A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one. 

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This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers. 

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By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold. 

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Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward. 

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Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.

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How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

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Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

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‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

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Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

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Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

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Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

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‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

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‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

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