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EOTW

Email Campaigns
Email Campaigns

EOTW

Introduction

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

How to Execute

Step 1

Canva Template
Canva Template
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100 Housing Experts Weighed In...

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I just came across a study that surveyed 100 housing experts – and 84% now believe the "lock-in effect" is starting to weaken.

What does this mean for you?

It signals that more homeowners may be ready to list their properties soon.

Here’s why this matters:

  • A potential increase in homes for sale
  • More options and stronger purchasing power for buyers
  • Possibly longer days on market and more challenging negotiations

While we don’t expect a flood of listings overnight, the shift could happen gradually.

As always, I’m here to keep you ahead of the curve.

Sincerely,
[AGENT NAME]

P.S. Has the recent change in mortgage rates affected your real estate plans this fall? I’d love to hear.

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Step 2

Send

Target Audience
Database (SOI Optional)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples