Email Campaigns

CMA Email

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How to Execute

My client has already gained $42,400 in equity this year

Hi [Insert Homeowner Name],

I'm reaching out because I recently completed an equity update for a client who purchased their home in 2019.
They've seen a 5.3% increase in their home’s value.
That’s $42,400. 

I understand this might not be for you, but if you're interested in a complimentary professional home value report, reply to this email with your address and I can prepare a report for your home. 

I look forward to hearing from you!

Jimmy Mackin
Real Estate Agent

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Introduction

This email leverages a success story from a recent CMA (Comparative Market Analysis) to generate high-intent seller leads. By highlighting a client's significant equity gain, the email emphasizes the timeliness and relevance of the information, creating curiosity and urgency for potential sellers to learn their home's current value. The approach is designed to attract homeowners who might be contemplating selling by offering a complimentary professional home value report and an estimate of their net proceeds after selling.

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Email Campaigns

CMA Email