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CMA Email

Email Campaigns

CMA Email

Introduction

This email leverages a success story from a recent CMA (Comparative Market Analysis) to generate high-intent seller leads. By highlighting a client's significant equity gain, the email emphasizes the timeliness and relevance of the information, creating curiosity and urgency for potential sellers to learn their home's current value. The approach is designed to attract homeowners who might be contemplating selling by offering a complimentary professional home value report and an estimate of their net proceeds after selling.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template
Copy 
Copied!

My client has already gained $42,400 in equity this year

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Copied!

Hi [Insert Homeowner Name],

I'm reaching out because I recently completed an equity update for a client who purchased their home in 2019.
They've seen a 5.3% increase in their home’s value.
That’s $42,400. 

I understand this might not be for you, but if you're interested in a complimentary professional home value report, reply to this email with your address and I can prepare a report for your home. 

I look forward to hearing from you!

Jimmy Mackin
Real Estate Agent

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide