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EOTW: Home Upgrades

Email Campaigns
Email Campaigns

EOTW: Home Upgrades

Introduction

As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.

This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.

This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice

How to Execute

Step 1

Copy Subject Line and Message to Email Blast App

Canva Template
Canva Template

Are you thinking about what most sellers do before listing?

Copy 
Copied!

Most homeowners are surprised to learn that small, strategic updates often make a bigger difference than expensive renovations.

The truth is, the right tweaks can attract more buyers and increase your home’s value.

And here’s the kicker—most sellers only make about two simple changes before putting their home on the market.

I’ve put together a list of the highest-ROI updates that get results without breaking the bank.

Would it be helpful for me to send it your way?

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Leads (optional to include your SOI) 
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide