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Days On Market Email
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Download Template
Get Template
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How to Execute
Video Walkthrough
Introduction
S/O to Jeremy Davis from Palm Agent.
â
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
â
If a home is on the market for 30 days, 60 days, 90 days, 120 daysâhow much does it actually cost the consumer to have their property sit on the market?
â
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
â
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
â
It matters because it could literally cost them thousands of dollars in equity they've earned.
â
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
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Examples
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How to Execute
Related Campaigns
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The next slide is an easy, low-friction question wrapped in a casual, handwritten visual to surface buyers.
Use this to meet the moment, spark curiosity, and start conversations with the people already watching the market.
If it doesnât already, the âDeal of the Weekâ should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you canât always get the listing agentâs permission to share the photos of your Deal of the Week. Thatâs why we created this template. Use the prompt below to create your own AIÂ Whiteboard image.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Black Friday is one of the easiest moments of the year to show up as a community leaderânot with salesy real estate content, but with something genuinely useful. This carousel does exactly that. Youâre spotlighting local businesses, highlighting real deals people care about, and giving your audience a reason to save, shop, and share.
The angle is simple: high-value, low-effort content that positions you as the agent who knows the area and supports the community. Youâre not promoting yourself; youâre promoting the businesses your followers already love.
Just plug in the deals, add the business info, and keep it clean. And donât forget the final slide - it prompts engagement without feeling forced, which helps the post travel further.
This is local expertise in a format thatâs fast to build and easy for people to pass along.
If it doesnât already, the âDeal of the Weekâ should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you canât always get the listing agentâs permission to share the photos of your Deal of the Week. Thatâs why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
â
If it doesnât already, the âDeal of the Weekâ should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you canât always get the listing agentâs permission to share the photos of your Deal of the Week. Thatâs why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Days On Market Email
Introduction
S/O to Jeremy Davis from Palm Agent.
â
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
â
If a home is on the market for 30 days, 60 days, 90 days, 120 daysâhow much does it actually cost the consumer to have their property sit on the market?
â
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
â
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
â
It matters because it could literally cost them thousands of dollars in equity they've earned.
â
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
Before you get started
For best results with direct mail, youâll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audienceâused for general awareness and market education. Build your list using the following filters:
- Homeowners whoâve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume Ă average price)
Start with 1,000 homes. Expand if itâs working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.Youâll need the ability to quickly pull 100â200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you haveâFUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If youâre not set up yet, get that handled first. You canât send if you canât hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotionalâso keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). Thatâs it.
A CRM That Can Send Texts
Most modern CRMs can do thisâFollow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. Youâll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, hereâs what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you havenât done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These arenât spam blasts. Theyâre timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Copy Subject Line and Message to CRM
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Transferring Email Content to Your Email Blast App
Send
- Copy Subject: Highlight and copy the subject line from your email draft.
- Paste Subject: Open the email blast app and paste it into the subject line field.
- Copy Email Content: Return to your draft, copy the email content.
- Paste Content: Paste it in the message body of the email blast app.
- Review and Send: Check for accuracy, then schedule or send the email.
Record the Video
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Video Walkthrough
Examples
