.svg){kind=small}
Back
ZMA Email
.png)
Get Template
Every time you complete a CMA, it's an opportunity to start more conversations.
Take your most marketable CMA and turn it into an email campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this email.
4. Start more conversations.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
.svg)
.svg)
.svg)
.png)
Targeting Non-Owner Occupied Homeowners:
This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property but do not live in it. These homeowners are often more financially and emotionally detached from their second properties, making them more likely to consider selling when market conditions change.
Psychological Appeal:
This letter leverages several psychological principles to connect with homeowners considering selling their second homes:
.png)
This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
.png)
This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
.png)
Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations.
Take your most marketable CMA and turn it into an email campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this email.
4. Start more conversations.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
Copy Subject Line and Message to CRM
%201.svg){kind=icon}
Transferring Email Content to Your Email Blast App
Send
Record the Video
.svg)
Post Your Video
.svg){kind=small}
.svg)