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Have you received your 2024 home value report yet?

Direct Mail Templates

Have you received your 2024 home value report yet?

Introduction

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
Step 2

Submit to your print shop

  • Finalize Your Design: Complete any edits or adjustments in Canva.
  • Download as PDF:
    • Click "Share" in the top right, then select "Download".
    • Choose PDF Print from the file type options.
    • Ensure the "Flatten PDF" option is selected for compatibility.
  • Save Your File: Download the file to your computer.
  • Send to Print Shop: Submit the flattened PDF file to your print shop for printing.
  • Target Audience
    Farm

    Video Walkthrough

    Examples