SOTW: How much does it really cost to buy a home?

This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

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Here’s how to make the most of it:

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1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
4. Add a poll at the end, asking viewers which price range they’d like listings for.

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Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.