SOTW: How much does it really cost to buy a home?

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How to Execute
Video Walkthrough
Introduction
This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.
Here’s how to make the most of it:
- Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
- Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
- Customize the text with localized down payment and monthly payment estimates for homes in each area.
- Add a poll at the end, asking viewers which price range they’d like listings for.
Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.
Examples

How to Execute
SOTW: How much does it really cost to buy a home?

Introduction
This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.
Here’s how to make the most of it:
- Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
- Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
- Customize the text with localized down payment and monthly payment estimates for homes in each area.
- Add a poll at the end, asking viewers which price range they’d like listings for.
Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.
How to Execute
Customize Canva Templates to Match Your Brand

Post to Instagram
Send
Start a New Story: Open Instagram and create a new story. Upload Images (Slides) one by one and on the last slide add Poll.
Record the Video
Post Your Video
Video Walkthrough
Examples
