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This isn’t the spring market most people expected (CA)

Email Campaigns

This isn’t the spring market most people expected (CA)

Introduction

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

This isn’t the spring market most people expected

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Copied!

Some are calling this the softest spring we’ve seen in Canadian real estate in decades.

Here’s what I’d tell you if we were sitting across the table:

A softer market isn’t necessarily a worse one. It’s just a different environment. And in some cases, it’s a more rational one.

The pace slows. Buyers take their time. Homes that are priced appropriately, well-maintained, and thoughtfully marketed are still selling.

In this kind of market, buyers aren't competing with the chaos of 15-offer weekends. They’re competing on quality, on value, and on how clearly the home answers what they are actually looking for.

Even in a slower season, the basics haven’t changed: how a home is priced, prepped, and positioned still makes all the difference.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide