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VOTW: What $Insert Price gets you in Insert Area

Social Shareables
Social Shareables

VOTW: What $Insert Price gets you in Insert Area

Introduction

Hook:

"Hi friends, I'm [insert agent name] with [insert company name], and today I'm excited to introduce you to an extraordinary [insert number of bedrooms]-bedroom, [insert number of bathrooms]-bath [insert home style, e.g., contemporary oasis] right here in [insert location/neighborhood]. Nestled behind a [insert feature, e.g., private gate], this stunning home offers [insert feature 1, e.g., panoramic city views], [insert feature 2, e.g., a luxurious rooftop pool], [insert feature 3, e.g., a state-of-the-art home theater], and [insert feature 4, e.g., ultimate privacy], all available for [insert price range, e.g., under a million dollars]. So, let's step inside and discover all that this remarkable property has to offer!"

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

  • Homeowners who’ve owned for 10+ years
  • 50%+ equity
  • Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

1

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

2

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.
3

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

1

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

2

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.
3

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Personalize postcard using:
or
Canva Template
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Copied!
  1. Introduction
    • Agent greeting and introduction.
    • Brief teaser about the type of property being featured (e.g., "luxurious home," "spacious family residence").
    • Invitation to viewers to explore the property.
  2. Exterior and Curb Appeal
    • Showcase the exterior of the property.
    • Highlight elements like the entrance, landscaping, or general curb appeal.
  3. Main Living Spaces
    • Walk through the primary living areas (e.g., living room, family room).
    • Emphasize natural light, open floor plan, or cozy atmosphere.
  4. Kitchen and Dining Area
    • Highlight the kitchen space, emphasizing its layout and functionality.
    • Show the dining area and how it connects to the kitchen and living spaces.
  5. Bedrooms and Bathrooms
    • Overview of the bedrooms, with a focus on the master suite.
    • Describe the style and amenities of the bathrooms.
  6. Bonus Spaces
    • Mention any additional rooms or spaces (e.g., office, den, loft).
    • Discuss potential uses for these areas (e.g., home gym, playroom).
  7. Outdoor Living and Backyard
    • Highlight outdoor spaces like patios, decks, or garden areas.
    • Discuss the potential for entertaining or enjoying the outdoor environment.
  8. Community and Location Highlights
    • Provide a general overview of the neighborhood and nearby amenities.
    • Mention schools, parks, shopping centers, and entertainment options.
  9. Closing Remarks
    • Recap what makes the property special and why it’s worth considering.
    • Reinforce the lifestyle benefits of living in this home and area.
  10. Call to Action
    • Invite viewers to reach out for more information or to schedule a showing.
    • Provide contact details or direct them to a website.
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Step 2

Send

Target Audience
Youtube Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide
Video Guide