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(CA) EOTW: Why 2025 Might Be the Year to Buy A Home

Email Campaigns
Email Campaigns

(CA) EOTW: Why 2025 Might Be the Year to Buy A Home

Introduction

“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.

This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

5 reasons why 2025 might be the year to buy a home

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Copied!

It’s true.

If you’re considering buying a home, today’s prices could look cheap a year from now.

Here’s why:

  1. Home prices are predicted to rise 4.4% this year (Canadian Real Estate Association): Buying now could save you thousands in the long run.
  1. Mortgage rates are lower: The Bank of Canada cut rates by 1.75% last year, making borrowing more affordable (Canadian Real Estate Association).
  1. Easier financing options: Insured mortgages now cover homes up to $1.5M, allowing buyers to qualify with as little as 5% down (Financial Post).
  1. Demand is growing: After two years of flat prices, buyers who’ve been waiting on the sidelines are ready to act. Competition is heating up quickly.
  1. Immigration is driving the market: Canada’s 2025 immigration target of nearly 400,000 new residents adds strong, sustained demand for housing.

Here’s why this matters:

It’s never too soon to get prepared. The right home doesn’t wait—especially in a market that’s gaining momentum. Having your financing in order, understanding your options, and knowing your next steps will make all the difference when the time comes.

If you’d like to talk about your plans—or even just explore what’s possible—I’m here to help. Let’s map out a strategy that fits your goals, your timeline, and your vision for 2025.

Sincerely,
[Your Name]

p.s. Not looking to buy but know someone who is? Forward this email to a friend who’s mentioned moving in 2025. They can text me directly at XXX-XXX-XXXX and I can help them get prepared—whether they want to buy tomorrow, next month, or 4+ months from now.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

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