The last letter in this campaign, 'A Lot Has Changed,' is a 6-month follow-up designed to re-engage homeowners who didn’t relist earlier. It acknowledges the time that has passed and highlights how the market has shifted in their favor. This letter is all about rekindling interest and offering a fresh perspective, positioning you as the go-to agent when they’re ready to relist.

Our sixth letter, 'Let’s Reimagine How Your Home Is Sold,' is the final touchpoint in the 30-day sequence. It emphasizes creativity and strategy, showing the homeowner that selling their home requires more than just putting it on the market—it requires innovation. This letter sets you apart from other agents by highlighting the advanced tactics and marketing tools you bring to the table.

Letter 5 in the sequence is 'Before You Relist, Do This First.' At this stage, the homeowner is beginning to see the value in a strategic relisting. This letter offers a detailed market analysis as a key step before making their next move. It’s designed to position you as a resourceful and knowledgeable partner, providing the clarity they need to make an informed decision.

Letter 4, 'Why Your Home Didn’t Sell—and How to Fix It,' takes the conversation deeper. It identifies potential reasons their home didn’t sell and introduces a specific solution: the Professional Listing Review. This letter combines empathy with actionable value, inviting the homeowner to explore how minor changes could lead to major results. It’s an important part of the sequence, transitioning from trust-building to offering practical help.