Direct Mail: 2025 Magic Buyer Letter

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

‍

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

‍

Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:

• 15 responses
• 10 interested parties
• 6 tours completed
• 5 potential listings

‍

Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyer’s budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.

‍

As you adapt it to your audience, make sure to:

• Highlight who your buyer is and what they’re looking for.
• Specific information to build an emotional connection
• Include your personal cell number
• Use a direct response CTA in the P.S. to drive action.