Back

VOTW: Buy (Property Type) For (Down Payment)

Social Shareables
Social Shareables

VOTW: Buy (Property Type) For (Down Payment)

Introduction

When something works, smart agents take note and adapt it for their own market. That’s exactly the inspiration behind this Instagram Reel script, modeled after Shaneé Dunbar, a Houston Realtor whose Reel went viral with over 938K views. Her simple yet compelling message—highlighting an affordable down payment and key features of a newly constructed quadplex—captured attention and generated massive engagement.

This script follows the same proven formula: showcase an attractive property, emphasize an accessible down payment, and highlight a standout feature or benefit. Pair the voiceover with eye-catching B-roll of the listing, and you’ve got a Reel that’s designed to stop scrolling and spark interest. Tailor it to your market, and let this strategy work for you.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel: Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel: Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen: Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover: Use your brand colors to customize it to your unique brand. Save it to your camera roll.


Step 6: Select the Cover: On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel). Tap "Cover" to open the editor. Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional): Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post: Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

  • Homeowners who’ve owned for 10+ years
  • 50%+ equity
  • Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

1

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

2

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.
3

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

1

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

2

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.
3

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Record the Video

Personalize postcard using:
or
Canva Template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Create Your Thumbnail

Send

Target Audience
Step 1

Record the Video

Show Flow
Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Buy (Property Type) For (Down Payment)
Copy 
Copied to Clipboard
Own this [PROPERTY TYPE] for just [DOWN PAYMENT] Down! 🏡 This beautiful home features [KEY FEATURES, e.g., 'modern design and a spacious layout perfect for your family']. 📍[CITY, STATE] | [PRICE] | [BEDROOMS] Beds [BATHROOMS] Baths | [SQUARE FOOTAGE] sq ft. | [ADDITIONAL FEATURES, e.g., 'Private garage', 'Large backyard'] To Get Started: ✅ Min: [CREDIT SCORE] Credit Score ✅ Must Obtain a Pre-Approval (we have lenders available!) ✅ [CLOSING TIME] Days to Close 📲 Schedule a consultation—link in bio. Now accepting new clients! 🚨 Comment “[CALL TO ACTION KEYWORD, e.g., 'KEYS']” to learn how to get started. [AGENT NAME] 🏠 | REALTOR® 📲 | [PHONE NUMBER] 📧 | [EMAIL ADDRESS]
#realestateinvestment #dreamlistingforsale #propertyliving #realtorlife #realestateagent #ownershipgoals #listingforsale #newlisting #househuntingtips #realestatebuyer #propertyownership #affordableproperty #realestatemarket #readytomove #spaciousliving #modernproperty #investmentproperty #closingdeals #findyourdreamproperty #discoveryourplace #[citypropertytype] #[propertytypehome] #[propertytypehomeownership] #[cityrealtor] #[cityrealestate] #[cityrealestateagent] #[cityrealestatemarket] #[cityagent] #[citypropertyinvestor] #[cityinvestmentproperty]
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Buy (Property Type) For (Down Payment)
Video Guide
Video Guide