Email Campaigns

Email of the Week

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How to Execute

4 Stats You Should Know

Hey [Client Name],

After reading this week’s Redfin market research, I wanted to share some highlights:

  1. Selling Below Asking: Homes sold for 0.3% less than asking in the four weeks ending June 23.
  2. Price Drops Rising: Nearly 7% of sellers dropped prices, the highest since November 2022.
  3. Stale Inventory: Over 60% of homes have been listed for at least a month without a contract.
  4. Buyers Hesitant: High housing costs and near 7% mortgage rates are causing buyers to pause. The median home-sale price hit a record $397,250.

The one that stands out to me is stale inventory.

Here’s why:

If homes continue to sit on the market, motivated sellers may consider steep price reductions.

This could create opportunities for buyers to find their perfect home below market value.

I’m keeping an eye out and will keep you in the loop if anything pops up.


p.s. If you’re a homeowner who’s concerned about rising taxes and insurance costs, reply to this email and I can prepare a professional home value report for you that can give you a sense of what your home would sell for in today’s market.

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Consistent communication is key to building trust and staying top-of-mind with your client. 

This email campaign is designed to provide your clients with timely insights.

One quick pro-tip: When you send this email, you can track (within your CRM) who is opening the email. This is the PERFECT call list for your sales team. 

When you bring value-based email marketing together with outbound sales, it’s magic.

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Email Campaigns

Email of the Week