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EOTW: 12% Jump

Email Campaigns
Email Campaigns

EOTW: 12% Jump

Introduction

Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.

How to Execute

Step 1

Copy Subject Line and Message to Email Blast App

Canva Template
Canva Template

Mortgage Applications Jump 12%: Is Now the Time to Sell?

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Copied!

Hi [First Name],

CNBC recently reported a 12% jump in mortgage applications.

At first glance, 12% might not seem like much—but compared to the same time last year, that’s an increase of over 52%.

So, what does this mean for you?

Two key takeaways:

  1. Buyers have become more accepting of interest rates in the 6-7% range but remain highly sensitive to even small rate drops.

  2. This shift could be good news for would-be sellers. It suggests the pool of buyers—especially those keeping an eye on interest rates—may be growing, making it a great time to consider listing your home.

This surge could translate to more offers, faster sales, and potentially higher prices for sellers who position their homes strategically.

As always, I’m here to help you make sense of the market and how it affects your plans.

P.S. Has anyone sent you your 2024 home value report yet? If not, reply to this email, and I’ll create a professional, accurate report for you today. (It’s much more reliable than online tools!)

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

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