The Godfather Strategy

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

Affordability is coming down for the first time in 4 years. Buyer mortgage applications are up 10%.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

Using Instagram carousel posts to showcase a successful sale can have a powerful impact on potential clients.

This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property...

Felt like Expired letters needed a little love...so I wrote an all-new Expired letter script for you to use that's anything but just another sales pitch.

Charlie King got 5 phone calls in 1 week from this Magic Buyer Letter. And Jeremy Applebaum sent out 83 Magic Buyer Letters that resulted in 3 listing appointments. This campaign is a must-try.

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).‍ This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.