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Selling is a bad idea

Email Campaigns
Email Campaigns

Selling is a bad idea

Introduction

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

Selling your home is painful.

It's emotional.

It can be overwhelming.

And it costs $$$.

Even when it's easy, it's not.

There's an adage in marketing, a small admission is how you gain large acceptance.

So let's address the pain head-on.

This campaign can also be used for a direct mail letter and a short-form video on social media.

How to Execute

Step 1

Canva Template
Canva Template

Selling is a bad idea.

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Homeowners use a lot of words to describe selling...

Fun isn't typically one of them.

It's stressful. It's complicated. It takes time. Strangers walk through your house and touch your stuff. Then you have to move all your stuff. The deal could come together, and then fall apart at the last minute.

The list goes on.

But here's the thing...

When it's time to sell, you know.

In fact, a lot of homeowners in our area sold just in the last month.

Why?

They wanted to upgrade. They wanted less maintenance. They wanted new neighbors. They wanted no neighbors. They wanted to move closer to (or farther away from) family.

If you know it's time to sell, we have a plan for your situation. Even if...

- Your home needs repairs.

- You live out of state.

- You really want to buy your next home before you sell

We have a solution for you.

Reply "sell" to this email and let's have a conversation.

Sincerely,

[Your Name]

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Step 2

Send

Target Audience
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

Video Guide