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You might regret reading this

Email Campaigns
Email Campaigns

You might regret reading this

Introduction

If you want to grab attention and convert curiosity into action, this campaign is your blueprint.

It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.

By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.

At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.

Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.

Together, these strategies create a message that inspires action and helps you win your next listing.

Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

You might regret reading this

Copy 
Copied!

If you love everything about your home, delete this email.

Trust me, once you hear what just happened to my clients’ home, you might seriously consider selling—even if you weren’t planning on it.

Here’s the story:

I just sold 44 Haven Street for $25,000 above the Zestimate, and here’s the kicker:

  • We generated 63,000 views across social media
  • It had 8 private showings in 72 hours.
  • It received 4 offers, all above asking price.

How did we do it? Targeted marketing, expert pricing, and positioning that generated serious buzz—and motivated buyers.

Here’s what this means for you:


With so much demand and limited inventory, your home could be worth a lot more than you think.

Knowing your home’s value doesn’t mean you have to sell. If anything, it just gives you a clearer financial picture, peace of mind, and more options down the road.

Even if you’re just a little curious, wouldn’t it be worth finding out for sure?

Text me at 555-555-5555, and I’ll prepare a detailed report on your home’s value (and yes, it’s free).

I look forward to hearing from you,
[Agent Name]

p.s. Here’s what our client had to say about the experience: [Insert Testimonial]

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide