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What's holding you back?

Email Campaigns

What's holding you back?

Introduction

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

Here's why it works:

1. The email opens with a relevant hook about how more sellers are entering the market.

Pro-tip: Localize the inventory data for your market.

2. Including "Out of curiosity" softens the ask.

3. Multiple choice makes it easy to answer.

4. It includes a compelling p.s. with a relevant CTA for a home value report.

Put it to work.👇

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

What's holding you back from selling?

Copy 
Copied!

This year, we've already seen a wave of new homes hit the market.

In fact, we're up 107% from 2021.

Out of curiosity—what's holding you back from selling?

1. I'm actually ready to start the process.

2. I'm waiting for interest rates to drop.

3. I'm in my forever home. I'm never selling.

I can't wait to hear your answer.

Best,

[Your Name]

p.s. We just sold a home for [$] above its Zestimate. If it's been a while since you've checked your home's value with a professional, just reply to this email with your address, and I can prepare a report for you ASAP.

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide