Email Campaigns

What's holding you back?

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What's holding you back from selling?

This year, we've already seen a wave of new homes hit the market.

In fact, we're up 107% from 2021.

Out of curiosity—what's holding you back from selling?

1. I'm actually ready to start the process.

2. I'm waiting for interest rates to drop.

3. I'm in my forever home. I'm never selling.

I can't wait to hear your answer.

Best,

[Your Name]

p.s. We just sold a home for [$] above its Zestimate. If it's been a while since you've checked your home's value with a professional, just reply to this email with your address, and I can prepare a report for you ASAP.

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Introduction

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

Here's why it works:

1. The email opens with a relevant hook about how more sellers are entering the market.

Pro-tip: Localize the inventory data for your market.

2. Including "Out of curiosity" softens the ask.

3. Multiple choice makes it easy to answer.

4. It includes a compelling p.s. with a relevant CTA for a home value report.

Put it to work.👇

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Examples

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Email Campaigns

What's holding you back?