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We’re currently experiencing some technical issues with our site, and our team is working hard to resolve this as quickly as possible. In the meantime, please refer to the list below for this week’s plan:
Monday - Dec 2
Deal of the week letter
Deal of the week IG story
Deal of the week SOI Text Message
Deal of the week email
Tuesday - Dec 3
TOTW: Mortgage Rates & Feelings
Wednesday - Dec 4
EOTW: 12% Jump
A state of the union on buyer demand
Thursday - Dec 5
SOTW: The State Of Buyers - Instagram Stories
Friday - Dec 6
VOTW: Before Selling Your Home in (AREA), You MUST DO This!
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.
Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.
If you hate being on camera, you’re going to love this Reel.
It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera.
🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)
🔹 Step 2: Click “Use Template” to create your own editable copy.
🔹 Step 3: Customize the text if you want:
🔹 Step 4: Add photos or videos:
🔹 Step 5: Add your logo (optional):
🔹 Step 6: Download your video:
🔹 Step 7: Post to Instagram Reels:
Want to make your reel even more personal? Use a video you’ve recorded as the background while keeping the text animations and design from our template.
🔹 Step 1: Record or select a vertical video.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
🔹 Step 4: Adjust the text & design:
🔹 Step 5: Download your video:
🔹 Step 6: Post to Instagram Reels:
*Please note there is no Showflow or Hook this week.
Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.
That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.
Use this poll to spark engagement, uncover hesitation, and find your next client.
Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity.
Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly.
Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.
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