If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

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This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

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Think of this Instagram Reel script as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

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As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

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How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

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Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

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‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

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Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

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Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

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Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

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‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

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‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

‍

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

‍

Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

‍

As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

‍

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

‍

Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:

• 15 responses
• 10 interested parties
• 6 tours completed
• 5 potential listings

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Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyer’s budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.

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As you adapt it to your audience, make sure to:

• Highlight who your buyer is and what they’re looking for.
• Specific information to build an emotional connection
• Include your personal cell number
• Use a direct response CTA in the P.S. to drive action.

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

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If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

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Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.‍

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This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

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Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

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By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.