Email Campaigns

EOTW

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How to Execute

This might be the reason why…

Hey [First Name],

I just read something that made me stop in my tracks: U.S. homeowners are sitting on $32 trillion in home equity.

The average homeowner could tap into $214,000 right now — that’s an all-time high.

This is one of the reasons we’re seeing more homes hit the market lately.

But it made me curious — which one applies to you?

(1) I haven’t checked my equity in a while.
(2) I only check my Zestimate.
(3) I just had my agent create a report for me.

Hit reply and let me know.

Looking forward to hearing from you,

[Your Name]

P.S. I recently completed a home value report for a client, and they discovered they had gained $162,000 in the last 12 months. They were shocked because their online estimate was much lower!

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Video Walkthrough

Introduction

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

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Email Campaigns

EOTW