Email Campaigns

EOTW

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Email Subject:

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This might be the reason why…

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Hey [First Name],

I just read something that made me stop in my tracks: U.S. homeowners are sitting on $32 trillion in home equity.

The average homeowner could tap into $214,000 right now — that’s an all-time high.

This is one of the reasons we’re seeing more homes hit the market lately.

But it made me curious — which one applies to you?

(1) I haven’t checked my equity in a while.
(2) I only check my Zestimate.
(3) I just had my agent create a report for me.

Hit reply and let me know.

Looking forward to hearing from you,

[Your Name]

P.S. I recently completed a home value report for a client, and they discovered they had gained $162,000 in the last 12 months. They were shocked because their online estimate was much lower!

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Video Walkthrough

Introduction

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

Target Audience

How Often

Channel

Examples

How to Execute

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Email Campaigns

EOTW

Introduction

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

How to Execute

Step 1

Canva Template

Get Template

Email Subject:

Copy

Copied!

This might be the reason why…

Email Body:

Copy

Copied!

Hey [First Name],

This is one of the reasons we’re seeing more homes hit the market lately.

But it made me curious — which one applies to you?

(1) I haven’t checked my equity in a while.
(2) I only check my Zestimate.
(3) I just had my agent create a report for me.

Hit reply and let me know.

Looking forward to hearing from you,

[Your Name]

P.S. I recently completed a home value report for a client, and they discovered they had gained $162,000 in the last 12 months. They were shocked because their online estimate was much lower!

Copy

Copied!

Image

Download Image

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Step 2

Send

Target Audience

Database (SOI Optional)

Step 1

Record the Video