Back

This might be the reason why…

Email Campaigns

This might be the reason why…

Introduction

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template
Copy 
Copied!

This might be the reason why…

Copy 
Copied!

Hey [First Name],

I just read something that made me stop in my tracks: U.S. homeowners are sitting on $32 trillion in home equity.

The average homeowner could tap into $214,000 right now — that’s an all-time high.

This is one of the reasons we’re seeing more homes hit the market lately.

But it made me curious — which one applies to you?

(1) I haven’t checked my equity in a while.
(2) I only check my Zestimate.
(3) I just had my agent create a report for me.

Hit reply and let me know.

Looking forward to hearing from you,

[Your Name]

P.S. I recently completed a home value report for a client, and they discovered they had gained $162,000 in the last 12 months. They were shocked because their online estimate was much lower!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Database (SOI Optional)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Video Guide