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SOTW: Magic Buyer

Social Shareables

SOTW: Magic Buyer

Introduction

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

As you adapt it to your audience, make sure to:

  • Highlight who your buyers are.
  • Provide the criteria of what they’re looking for.
  • End with a direct response CTA to drive action.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Post to Instagram

Send

1. Start a New Post: Open Instagram and tap the + icon to create a new post.

2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.

3. Choose Your Images/Videos:

  • Select up to 10 images or videos for your carousel.

4. Arrange Your Slides:

  • Drag and reorder the selected files to your preferred order.

6. Write a Caption: Add a compelling caption to accompany your carousel.

7. Add Tags & Location (Optional):

  • Tag people, add hashtags, and include a location if relevant.

8. Share Your Post: Tap Share to publish your carousel.

See the image below to view how the carousel appears on your profile.

Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide