SOTW: Magic Buyer

Download Template
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How to Execute
Video Walkthrough
Introduction
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are.
- Provide the criteria of what they’re looking for.
- End with a direct response CTA to drive action.
Examples

How to Execute
SOTW: Magic Buyer

Introduction
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are.
- Provide the criteria of what they’re looking for.
- End with a direct response CTA to drive action.
How to Execute
Customize Canva Templates to Match Your Brand

Post to Instagram
Send
1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
- Select up to 10 images or videos for your carousel.
4. Arrange Your Slides:
- Drag and reorder the selected files to your preferred order.
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
- Tag people, add hashtags, and include a location if relevant.
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
Post Your Video
Video Walkthrough
Examples
