This text is perfect for re-engaging cold leads because it combines timely, relevant market insights
Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool.
What’s stopping your prospective clients from making a move? High-interest rates?
This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation)
This message is designed to engage cold leads before the end of the year.
This sales letter works because it’s timely, relevant, and low-pressure.
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity. That's exactly what the 2024 Magic Buyer Letter is about.
The reason the "Deal of the Week" strategy is part of our weekly plan is because it’s incredibly effective
This letter is designed to help homeowners who are hesitant to sell because they’re worried about finding their next home.
Every buyer is an opportunity to get a new seller. If you have a buyer who needs a home, send The Magic Buyer letter.
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message.
I’m a huge fan of cross-promoting my social media content to my email list.
Nearly 30% of CMA request leads transact within 12 months.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value.
This is the kind of content your audience craves—quick hits of value that build trust, spark action, and keep you top of mind.
This video is a no-brainer for agents because it taps into what every homeowner is curious about: how to sell their home for top dollar.
There is nothing consumers love more than a good discount – especially if it’s from a beloved local brand.
This video was posted in August of 2023 and has generated almost 43,000 views.
One of the best ways to capture attention is to use a surprising statistics to stop the scroll.
Don't stress about the market, your competition, or the economy—focus on what you can control.
This letter generated a $2,100,000 listing that sold in 2 weeks.
Want to reach the people who've been neglected by their agent? Send this letter.
There are probably people in your database who bought a house with a real estate agent who no longer carries a license. That's what this campaign is all about.
Just Sold Letters + Circle Dialing works. Just ask Gretchen Coley and Jordan Rossman.
We all know that unsolicited CMAs. This campaign takes it to the next level.
1 listing appointment, 120 letters sent. The ZMA Strategy just works.
This strategy is called Zillow vs Agent—and it should be an SOP every time you have a listing.
The Name Your Price strategy has generated hundreds of millions of dollars in listings. This is the Direct Mail version.
This direct mail campaign generated a $2M listing. The secret? A yellow letter.
There's power when you tell the truth in your marketing. That's what this campaign is all about.
If you're looking for something different than the generic "Just Sold" postcard, this could be it.
Most people don't know all their options when it comes to selling their home. That's why you should send this letter.
If you want more seller leads, you need to address the question: "Why should I sell now?"
"Show me that you know me." Highlight the top 5 reasons why homeowners in your area sell.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Nearly 1 in 4 homeowners are planning to sell their home in the next 3 years. That's an angle you should use.
Nearly 1 in 5 homeowners are planning on selling in the next 3 years. That's an angle you should use.
Sending this campaign is how you generate high-quality leads without paying a profit-crushing referral fee.
We like to tell the consumers that selling is easy, fast and simple. The problem is, it's not. So what should you do instead? Show the sweat.
Jason Wright brilliantly executed the Name Your Price direct mail campaign—his way. The results? 8+ listing appointments.
If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market? This is what potential sellers need to know.
We all know that a cash offer can be a viable option for a specific type of consumer, but it can feel predatory. Here's a different approach.
Felt like Expired letters needed a little love...so I wrote an all-new Expired letter script for you to use that's anything but just another sales pitch.
Charlie King got 5 phone calls in 1 week from this Magic Buyer Letter. And Jeremy Applebaum sent out 83 Magic Buyer Letters that resulted in 3 listing appointments. This campaign is a must-try.
In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever). This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.
If you haven't tried the Neighbor Only Open House strategy, you 1000% should. Here's a letter you can use when you do.
In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.
This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property...
In the competitive world of real estate, establishing a strong local presence is crucial for success.
This postcard instills a sense of confidence in the consumer that you’re their advocate.
This messaging isn't just about listing features; it's about instilling confidence.
My friend, Nik Shewmaker send out 80 letters and has already received 2 Come List Me calls.
The consumer is getting bombarded with marketing messages from agents that are overwhelming and confusing.
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