It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

If you want to post a market update that actually gets attention—start here.

This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.

Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:

Where are homes selling right now?

Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.

Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.

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Not every Story needs to be educational. Sometimes it just needs to start a conversation.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”

Add a question box. That’s it.

It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.