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Mortgage Rate Alert

Email Campaigns
Email Campaigns

Mortgage Rate Alert

Introduction

This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

How to Execute

Step 1

Canva Template
Canva Template
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Good news!

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We just hit a 52-week low for interest rates.

Right now, we’re hovering around 6.4% for 30-year mortgages.

Should I contact you if they drop any lower?

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Step 2

Send

Target Audience
Database (exclude SOI if you’re using the SOI text of the week)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
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Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

Video Guide