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Zillow vs. Agent (ZVA 2025)
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Introduction
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."
Think about it this way....What are the reasons why someone would hesitate to reach out?
Address those concerns head on.
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Examples
How to Execute
Zillow vs. Agent (ZVA 2025)
Introduction
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."
Think about it this way....What are the reasons why someone would hesitate to reach out?
Address those concerns head on.
How to Execute
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Video Walkthrough
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