Listing Leads

Introduction

One market headline can hide ten very different realities.

This video campaign exists to correct that blind spot. Too many buyers and sellers still talk about “the market” as if every neighborhood moves the same way. It doesn’t. And right now, that misunderstanding is costing people time, leverage, and real money.

This YouTube template was directly inspired by Living in Las Vegas with Vicky and Kyle because it works - it’s specific, visual, and grounded in real data. Instead of vague forecasts, you’re breaking your city into hot and cold pockets using months of inventory, days on market, and buyer behavior. That’s the kind of clarity people are actively searching for on YouTube.

For you, this positions authority fast. You’re not reacting to headlines, you’re interpreting them locally. And as the video unfolds, the strategy naturally shifts from insight to guidance, setting up clean conversations with buyers and sellers who want to move with the market, not against it.

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

Farm List

Recommended Audience For This Campaign

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

Homeowners who’ve owned for 10+ years
50%+ equity
Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Radius Lists

Recommended Audience For This Campaign

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Specialty Lists

Recommended Audience For This Campaign

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

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An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

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Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.

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A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

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A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

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