Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.

That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!

It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.

Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.

This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:
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• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos

Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).

This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.

This isn’t a market update. It’s a narrative.

It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?

Here’s how to make it work:

• Start strong—mention the city, the year, and why this matters now.
  Use stats or headlines sparingly—this is about momentum, not overload.
• Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.

And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.

Not every post needs to be a pitch. In fact, some of the most powerful content doesn’t sell—it connects.

This Story is about starting light, local conversations that build trust over time. You’re not pushing a property. You’re inviting people into your perspective—sharing the neighborhoods you love, and asking them to weigh in.

Here’s why it works:

• It feels casual, not calculated.
• It taps into local pride and curiosity.
• It gives followers an easy reason to reply—without feeling like they’re walking into a sales convo.

Think of this as your “talk of the town” moment. Personal, relatable, and perfectly positioned to keep you top of mind.

Most agents wait until someone says, “I’m ready to move” before they start the conversation.
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But the truth? Serious sellers show up months earlier—with questions, hesitations, and quiet curiosity.

That’s where this poll comes in.

It’s not just engagement—it’s early detection.

• You’ll surface potential movers before they hit the market.
  
  
• You’ll position yourself as the go-to guide, not the last-minute call.
  
  
• And you’ll gather real-time feedback from your actual audience—not a generic market report.
  

Use it to spark low-pressure conversations—then follow up with a simple DM to open the door.

This YouTube script was inspired by a recent video from Ken Pozek that racked up 20,000+ views—proof that “10 Things to Know” content still hits when done right. But the real magic? It’s not just about views. It’s about trust.

When someone’s thinking about relocating, they don’t want a sales pitch—they want perspective.
This script gives them exactly that:

• Personal storytelling that builds connection
  
  
• Local insights that position you as the expert
  
  
• And a clear call to action that invites the right people to reach out
  

Use this to build authority, grow your channel, and turn curiosity into clients.

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.

This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.

Foreclosures are rising—here’s a video script to help you guide your clients.

The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.

Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.

This script is designed for you to easily record and post. It walks homeowners through:

✔ Loan modification – Adjusting mortgage terms to make payments more manageable.
✔ Forbearance – Temporarily pausing payments to regain financial stability.
✔ Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
✔ Short sale – Selling the property for less than owed, with lender approval.

🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.

By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.

Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.

That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?

Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).

Ready to start conversations with serious buyers? Let’s dive in.

Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.

Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.

This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.

Option 1: Use the Canva Template with Stock Photos or Videos

🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)

🔹 Step 2: Click “Use Template” to create your own editable copy.

🔹 Step 3: Customize the text:

• Double-click any text box to edit.
• Adjust fonts and colors to match your branding (optional).

🔹 Step 4: Add your logo (optional):

• Upload your logo via “Uploads” and drag it onto the template.

🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your customized video.
• Add trending audio (optional), a compelling caption, and relevant hashtags.
• Tap “Share” — and you’re done!

Option 2: Use Your Own Videos as the Background

Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.

🔹 Step 1: Record or select a vertical video.

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

🔹 Step 3: Replace the background videos:

• Click on the existing video in the template.
• Choose “Delete” or “Replace background.”
• Upload your video via “Uploads” and drag it into the background frame.

🔹 Step 4: Adjust the text & design:

• Ensure your text is still readable over your custom video.
• Move or resize elements if needed.

🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your video.
• Add trending audio (optional), a caption (which is included below), and relevant hashtags.
• Tap “Share” — and you’re done!

Pricing your home too high might feel like a smart move—you can always lower it later, right? But in reality, overpricing can do more harm than good.

The first week on the market is everything. That’s when serious buyers are searching, ready to make offers. But if your price is too high? You risk getting ignored, losing momentum, and ultimately selling for less than if you had priced it right from the start.

This carousel breaks down why overpricing is risky—and how to price strategically to attract strong offers.

Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.

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That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.

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The goal? Provide value first, spark awareness, and make it easy for them to take the next step.

Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.

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If you hate being on camera, you’re going to love this Reel.

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It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.

Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.

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That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.

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Use this poll to spark engagement, uncover hesitation, and find your next client.

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As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.

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Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.

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How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera. 

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🔹 Step 1: Record or select a vertical video showcasing the neighborhood.

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🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

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🔹 Step 3: Replace the background video:

• Click on the existing video in the template.
• Choose “Delete” or “Replace background.”
• Upload your video via “Uploads” and drag it into the background frame.

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🔹 Step 4: Adjust the text & design:

• Ensure your text is still readable over your custom video.
• Move or resize elements if needed.

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🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

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🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your video.
• Add trending audio (optional), a compelling caption, and relevant hashtags.
• Tap “Share” — and you’re done!

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*Please note there is no Show Flow or Audio Transcription of Show Flow.

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

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The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

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If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

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The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

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If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

Most buyers walk into a home and see potential. They see possibilities, aesthetics, the way the space feels. But as an agent, your job isn’t just to see what is—it’s to spot what could be a problem before it becomes a regret. That’s the difference between an emotional decision and a smart investment.

Inspired by Marie Lee’s viral Instagram Reel, this perspective shift will help your clients make sharper, more informed choices.

Canva Video Preview

How to Create Your Instagram Reel Using the Canva Video Template

We’ve made it super simple for you to create an engaging Instagram Reel! Follow these step-by-step instructions to get your reel live in minutes.

Option 1: Use the Canva Template As-Is

🔹 Step 1: Click the Canva template link we provided. This will open the template in your Canva account. (If you don’t have an account, sign up for free at www.canva.com).

🔹 Step 2: Click “Use template” to create your own copy of the design.

🔹 Step 3: Customize the text to match your brand and message:

• Double-click any text to edit.
• Update the fonts and colors if needed to match your branding.

🔹 Step 4: Add your logo (optional):

• Click “Uploads” in the left toolbar.
• Upload your logo and drag it onto the template.

🔹 Step 5: Download your video:

• Click “Share” (top right corner).
• Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram, tap the + button, and select Reel.
• Upload your Canva video and add trending audio (optional).
• Write a compelling caption and include relevant hashtags.
• Tap Share – and you’re done! 🚀

Option 2: Use Your Own Video as the Background

‍Want to personalize your reel even more? Use your own video as the background while keeping the text animations and design elements from the Canva template.

🔹 Step 1: Record or select a video you want to use for the background. (Make sure it’s vertical for best results.)

🔹 Step 2: Open the Canva template and click “Use template” to make your own copy.

🔹 Step 3: Replace the background video:

• Click on the existing video in the template.
• Hit “Delete” or “Replace background”.
• Upload your own video: Click “Uploads” > Drag & drop your video or click “Upload files”.
• Drag your video into place to fit the frame.

🔹 Step 4: Adjust the text & design if needed:

• Ensure the text is still visible and not covering key parts of your video.
• Resize or move elements if necessary.

🔹 Step 5: Download your video:

• Click “Share” (top right corner).
• Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram, tap the + button, and select Reel.
• Upload your customized video and add trending audio (optional).
• Write a compelling caption and include relevant hashtags.
• Tap Share – and you’re done! 🎉

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel doesn’t just challenge that assumption—it proves it wrong with a real success story. Instead of pushing renovations, it walks homeowners through a real-life example of a seller who skipped the costly upgrades, found the right buyer, and walked away with $XX,XXX more than they would have made with an iBuyer.

By the end, the message is clear: before they spend a dime, they should DM you first. Real results, real strategy, and a CTA designed to start conversations. Let’s get it posted!

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel is designed to challenge that assumption. Instead of pushing renovations, it shifts the focus to what actually matters—buyer demand, strategic positioning, and connecting with the right buyers.

The slides walk homeowners through a counterintuitive insight: upgrades aren’t always necessary, and in many cases, skipping them can lead to a faster, more profitable sale. By the end, the CTA is clear—before they spend a dime, they should DM you first.

Simple, effective, and built to spark engagement. Let’s get it posted!

A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one. 

This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers. 

By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold. 

Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward. 

Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers. 

Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.

The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
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According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
‍
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV hooks are effective because they tap into real, relatable experiences. That’s exactly what this campaign does: POV: Downsizing gives you the chance to connect with homeowners who might be quietly wrestling with the decision to downsize.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and make sure to end with a call to action that invites them to engage, like commenting GUIDE to take the next step.

Use the Video Description below as your Instagram Reel caption.

In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.

It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.

End with a clear call to action, encouraging buyers to DM you for access to your VIP list.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Think of this Instagram Reel script as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

When something works, smart agents take note and adapt it for their own market. That’s exactly the inspiration behind this Instagram Reel script, modeled after Shaneé Dunbar, a Houston Realtor whose Reel went viral with over 938K views. Her simple yet compelling message—highlighting an affordable down payment and key features of a newly constructed quadplex—captured attention and generated massive engagement.

This script follows the same proven formula: showcase an attractive property, emphasize an accessible down payment, and highlight a standout feature or benefit. Pair the voiceover with eye-catching B-roll of the listing, and you’ve got a Reel that’s designed to stop scrolling and spark interest. Tailor it to your market, and let this strategy work for you.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel: Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel: Add effects, music, and text as needed.

‍Step 4: Proceed to the Share Screen: Tap Next after editing your Reel to move to the final screen where you add captions and tags.‍

Step 5: Use the Canva template below to create your Instagram Reel cover: Use your brand colors to customize it to your unique brand. Save it to your camera roll.

‍
Step 6: Select the Cover: On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel). Tap "Cover" to open the editor. Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional): Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post: Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

Here’s how to make the most of it:

1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
4. Add a poll at the end, asking viewers which price range they’d like listings for.

Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

This campaign leverages a surprising statistic to grab attention and spark curiosity.

With a simple poll, you can:

✅ Trigger curiosity from potential sellers 

✅ Identify leads who are actively considering selling 

✅ Open the door for deeper conversations about their 2025 plans

We’ve said it before—Instagram Stories are one of the best ways for uncovering hidden sellers.

This campaign is designed to trigger the consumers fear of missing out. 

By implying they should have received this report, it can elicit an emotion that they are missing out on important information. 

Which then – creates an opportunity for you to connect, engage and build a new relationship with an abandoned seller. 

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

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As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

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This is the kind of content your audience craves—quick hits of value that build trust, spark action, and keep you top of mind.

This story sequence does exactly that. It’s designed to educate buyers and sellers, frame you as the market expert, and open the door for conversations that lead to business.

Plug it into your stories today and watch how it drives engagement—and leads. Simple, clean, and effective.

This video is a no-brainer for agents because it taps into what every homeowner is curious about: how to sell their home for top dollar. It’s simple, actionable, and positions you as the expert they’ll trust when it’s time to list. The original version of this idea outperformed average engagement by 350%—that’s proof this type of content works. Homeowners crave value-packed insights, and this video gives it to them in a way that’s easy to follow and deeply relatable.

Share this and help us spread the word!

We have amazing businesses in our local community and we at (INSERT NAME) want to show our full support.

To help you get started, I created a list of a few notable Black Friday deals from some of my favorite local businesses.

@TAG us in the comments if we missed any one!

Did you know that 65% of home sellers say they prioritize speed over price when choosing an agent?

Sellers who want to sell fast are highly motivated, making them some of the best prospects you can attract.

To win their trust and business, you need content that not only speaks to their urgency but also answers their key questions and eases their concerns. Crafting the right message can tap into the psychology of decision-making, positioning you as their go-to expert.

One of the best ways to capture attention is to use a surprising statistics to stop the scroll. 

By using this Instagram tactic—a simple poll or engaging post—you can:

✅ Spark curiosity with potential sellers

✅ Identify motivated leads based on their answers

✅ Build trust by offering expert insights on their options

Research by Zillow and The Harris Poll in November 2022 reveals that 65% of recent sellers completed at least two home improvement projects before listing.

This insight highlights why a video like Home Upgrades to Avoid is perfect for attracting bottom-of-funnel seller leads.

In fact, this video generated 10 times the views of her usual content by tackling this exact pain point, resonating deeply with sellers preparing to list.

Instagram Stories are the perfect platform for generating inbound seller leads. 

We know that over 80% of sellers invest in a home improvement project prior to selling. So by leveraging an Instagram story, we can provide value to our audience and uncover some hidden sellers.

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

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This week’s video already has 45,000 views in less than 4 months. It’s a high-performing outlier video that can help establish you as an expert in your market. My recommendation is to personalize this video with data/insight from the market in your area to add your own hyper-local twist.

Here’s the original link to the research conducted by Zillow

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

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This video was posted in August of 2023 and has generated almost 43,000 views.

The reason I’m featuring it as the video of the week is because it’s the PERFECT bottom-of-funnel video that can lead to high-quality seller leads.

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

Traci Cornwell posted it on her Facebook profile and has already generated 33 comments. 

I love this as a simple conversation starter to create great engagement on Facebook.

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

Hook:

"Hi friends, I'm [insert agent name] with [insert company name], and today I'm excited to introduce you to an extraordinary [insert number of bedrooms]-bedroom, [insert number of bathrooms]-bath [insert home style, e.g., contemporary oasis] right here in [insert location/neighborhood]. Nestled behind a [insert feature, e.g., private gate], this stunning home offers [insert feature 1, e.g., panoramic city views], [insert feature 2, e.g., a luxurious rooftop pool], [insert feature 3, e.g., a state-of-the-art home theater], and [insert feature 4, e.g., ultimate privacy], all available for [insert price range, e.g., under a million dollars]. So, let's step inside and discover all that this remarkable property has to offer!"

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

The YouTube channel Living in Columbus, Ohio has 3,870 subscribers, with an average video garnering between 300 to 500 views. That’s why we’re featuring the “Avoid Moving to Columbus” video, which has surpassed 99,000 views—100X his typical view count.

In this week’s featured video, we’ve included alternative headlines, hooks, descriptions, show structure, and channel art you can use to create a viral video like Brad's.

I’d highly recommend watching Brad’s video to get started. 

Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.

That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.

This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.

I just read on Redfin this morning that mortgage-rate locks rose 68% from a month earlier after the Fed announced its interest-rate cut.

We’re going to have a busy end to 2024.

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

We’ve moved from the world of information to the world of recommendation. Your customers can search for homes on Zillow, Redfin, and thousands of other sites but what they can’t find is a simple list of the best homes for sale. 

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Drop this poll on Instagram and start generating leads today.

This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

Ken Pozek shared an Instagram REEL that generated 600,000+ views.In the instagram REEL, he simply highlighted the recent changes to the median sales price of single family homes in the greater Orlando area.This campaign worked because the data was insanely easy to digest and he has a built in audience.My recommendation would be to boost this REEL if you have a smaller audience to get this data in front of more people.

In today’s competitive real estate market, showcasing the extensive work that goes into selling a home is essential. This not only demonstrates the unique value proposition of a dedicated agent but also helps potential clients understand the full scope of services provided. By highlighting the marketing efforts, negotiations, prospecting, and professional photography and video production involved, you can set yourself apart and attract more clients.

This campaign recently generated @modernchicagohomes over 15 high-intent seller leads from an Instagram Story. My advice is to be posting this 2-3 times a quarter. 

If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
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That's exactly what the 2024 Magic Buyer Video is about.
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It's an opportunity for you to go the extra mile for your buyer.
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It's an opportunity for you to start more conversations.
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It's an opportunity for you to generate more listing opportunities.
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As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
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1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s

You’re going to love this strategy. 

We all know that unsolicited CMAs work.

What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week. 

The process goes like this:

1. Do 5-10 CMAs per week.

2. Highlight the most notable one.

3. Create a story on IG.

4. Add the poll. (see example below) 

5. DM everyone who opts in.

This is how you generate high-quality leads without paying a profit-crushing referral fee.

In today’s competitive real estate market, finding the perfect home can be challenging, especially when the best properties get snapped up quickly. The Circle Prospecting Post strategy offers a solution by engaging your social network to uncover off-market deals before they hit mainstream platforms like Zillow.

Circle Prospecting Post is a proactive social media tactic where agents announce their upcoming calls to homeowners in specific neighborhoods. This post creates buzz and interest among potential buyers, inviting them to express interest in exclusive deals.

For example: "Hi Friends, I'm going to be calling around the 223 homes in Auburn, NH this morning between 700-900k. If I come across any potential deals, should I contact you?"

This strategy benefits agents by generating new leads and building anticipation for off-market opportunities. It enhances their reputation as dedicated professionals who go the extra mile.

For buyers, Circle Prospecting Post is a game-changer. It offers access to properties not yet listed online, giving them a competitive edge. By engaging with these posts, buyers can find homes that perfectly match their needs.

In essence, Circle Prospecting Post leverages social media to maximize engagement and uncover hidden real estate opportunities, ensuring a more successful home-buying experience.

By opting in, followers get exclusive access to top listings, ensuring they stay ahead in the market. This interactive approach not only engages your audience but also generates high-quality leads, turning followers into potential buyers.

Smart agents are investing their resources into generating seller leads through paid social and display advertising 

But as advertising dollars flood the feed, we’re going to see a rise in the traditional ads like this:  

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When it comes to advertising, you can’t bore people into clicking. 

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If you want to increase your performance, you have to create unique ad campaigns that are unlike your competitors. 

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That’s why we put together a list of 21 Irresistible Seller Hooks that you can use in your ads, emails, postcards and websites.

Let’s get to work!

Using Instagram carousel posts to showcase a successful sale can have a powerful impact on potential clients. Highlighting key aspects such as selling a home above the Zestimate, detailed marketing strategies, high-quality photography, effective staging, and positive client testimonials can demonstrate an agent's competence and dedication.

Value of Showcasing Work:

1. Builds Credibility: Demonstrates the agent's expertise and success in the field.
2. Enhances Trust: Transparency about the process reassures potential clients.
3. Influences Decisions: Positive outcomes and satisfied customers encourage new clients to choose the agent.
4. Visual Appeal: High-quality images and testimonials make the post engaging and persuasive.
   
   

By effectively highlighting these aspects, agents can significantly influence consumer decisions, leveraging social proof and showcasing their value proposition to attract new clients.

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If you're looking for an incredibly simple way to start conversations using IG polls, this is it.

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Here's your SOP:

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1. Share poll

2. DM everyone who interacts with a personalized message

3. Offer a CMA as a value-add

4. Book an appointment

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Lisbeth Herrera brilliantly executed this campaign.

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The results?

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11 people responded with "too small."

3 CMAs requested.

1 appointment.

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Let's keep building. 🚀

Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…

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This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯

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Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.

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Don't sleep on stories.

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There's magic here. ⬇️

The typical home value ad is overused.

Over-advertised.

So let's try something different…

Most agents don’t know that you can generate seller leads with Instagram Stories. 

But there’s a catch…

If you’re going to be posting stories on Instagram, you need to be using polls and questions. 

These are simple interactive tools that turn impressions into warm leads. 

Here's an Instagram story template you can use to generate "inbound" IG leads.

All you have to do is add the poll (with no title).

Then add these poll answers:

In the last 7 days.

It's been a while.

It's been way too long.

When people respond to the poll, slide into their DMs with the following scripts:

In the last 7 days → What do you think about the value?

It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?

IG stories are a cheat code for seller leads.

You can post this today. ⬇️

This is a 🔥 social media tactic.

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Leverage IG polls or a Facebook post to ask an engaging question, then DM people who respond.

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This is a rinse and repeat strategy that you can leverage each week to have more real estate related conversations with people who are connected with you on social media.

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Watch the magic unfold when you stop scrolling and start engaging.

Vanessa Reilly shared with me an Instagram strategy she's using to start more conversations on social media.

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So far, she's engaged with 3 serious buyers from this one tactic.

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This should 100% be a go-to tactic for the buyer agents on your team.

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Here's how it works:

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1. Create an engaging poll question (I'll drop some ideas in the comments)

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2. Send a DM to anyone who engages with a soft easy to answer follow-up questions.

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That's it!

This is a great tactic by Will Draper.

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He asked a simple question on an IG poll—

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Who wants a list of all the available new construction homes in El Paso?

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Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."

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That's 41 leads they can DM and set an appointment with.

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And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.

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This is how you use Instagram on buy side angles to generate sell side leads.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.‍

Brad McCallum sent a Deal of the Week email and got 20 replies.

But here's the thing... 

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Here's the IG Poll. ⬇️

Here's how you can generate Instagram Seller Leads using the Zestimate. ⬇️

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Step 1: Always take a photo of the Zestimate before you put it in the MLS. This helps you avoid Zillow's fancy algorithm from  taking credit for your pricing strategy.

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Step 2: When you sell the home above the Zestimate, promote it as an IG story.

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Step 3: Create a poll with the question: Is your Zestimate accurate?

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Step 4: DM every person who responds to the poll with a CMA offer: Hey [First Name], I noticed that you responded that our Zestimate was wrong. Would it be helpful if I put together a professional home equity for your home? It will be much more accurate than an online tool.

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Step 5: Schedule calls to review the results with your prospects.

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NOTABLY: If you don't have a good example of a Zestimate, skip step 1 and 2 and go right to step 3.

You’re going to love this strategy. 

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We all know that unsolicited CMAs work.

‍

What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week. 

‍

The process goes like this:

‍

1. Do 5-10 CMAs per week.

‍

2. Highlight the most notable one.

‍

3. Create a story on IG.

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4. Add the poll. (see example below) 

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5. DM everyone who opts in.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.