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The housing stat no one’s talking about

Email Campaigns

The housing stat no one’s talking about

Introduction

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

The housing stat no one’s talking about

Copy 
Copied!

For years, buying a home felt like a reality show where the winner got a mortgage and everyone else got burnout.

Is that finally changing?

In some parts of the market, yes. According to Bright MLS, nearly 40% of buyers in Q1 2025 found a home in under 30 days. Half only made one offer. 

Buyers are no longer speed dating with their financial future—or rage-quitting the process.

That doesn’t mean they’re getting everything they want. 45% still compromised—on location, condition, or price.

But the most surprising shift may not be in inventory or competition—it’s in mindset.

Rates are still near 7%, but they’ve ticked down just enough to matter. Over 80% of agents said buyers found it easy to qualify for a mortgage. And the number stepping back due to rates? Down from nearly 60% last year to 42%.

Conditions aren’t perfect. But for many buyers, they’re finally reasonable enough.

Turns out, people don’t need perfection to re-enter the market.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide