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Off-Market Strategy Carousel
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How to Execute
Video Walkthrough
Introduction
In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.
It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.
End with a clear call to action, encouraging buyers to DM you for access to your VIP list.
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Examples
How to Execute
Off-Market Strategy Carousel
Introduction
In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.
It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.
End with a clear call to action, encouraging buyers to DM you for access to your VIP list.
How to Execute
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Post to Instagram
Send
1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
- Select up to 10 images or videos for your carousel.
4. Arrange Your Slides:
- Drag and reorder the selected files to your preferred order.
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
- Tag people, add hashtags, and include a location if relevant.
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
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Post Your Video
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Video Walkthrough
Examples