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POV: You're Tired of Scrolling Through Overpriced Homes

Social Shareables

POV: You're Tired of Scrolling Through Overpriced Homes

Introduction

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

How to Execute

Step 1

Record the Video

Canva Template
Canva Template
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Step 2

Create Your Thumbnail

Send

Target Audience
Step 1

Record the Video

Show Flow
Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
Ever feel like the perfect home just doesn’t exist? (Or at least, not on Zillow?) ‍Here’s the thing most people don’t realize: about 24% of homes are sold off-market. That means the one you’re dreaming of—it might never make it online.‍ So, what do you do? You work with someone who knows how to find it.‍ I specialize in sourcing off-market properties through a strategic and highly connected approach. This includes tapping into our extensive network of agents, builders, and homeowners who’d be open to the possibility of an off-market deal.‍ It’s a game-changer for clients who’ve been searching for months without luck.‍ So if you’re tired of scrolling through overpriced homes on Zillow…comment VIP to get insider access to off-market deals.
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Video Walkthrough

Examples

Video Guide