Email Campaigns
EOTW
Email Campaigns

EOTW

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This chart says it all

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There’s no question that buying a house remains a challenge.

But just how challenging?

The chart below offers a historical perspective on the down payment needed to buy a home and the affordability of average mortgage payments.

Right now, down payments are at an all-time high, and affordability (measured by the percentage of median income) remains near record levels.

But there is a silver lining:

Inventory has steadily increased over the last 24 months, and all signs point toward mortgage rates in the 5’s by early 2025.

Here’s my advice:

Stay ready.

The market has shifted from a speed-driven frenzy — where it was all about rushing offers, waiving inspections, and hoping to win the real estate lottery.

Now, you have time.

You can carefully assess properties, gather all the information, and make informed decisions.

That’s a good thing.

As always, I'm here to keep you updated on market trends.

If there’s anything I can do for you, just reply to this email.

Looking forward to helping you navigate these changes.

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Introduction

Email marketing is the highest ROI marketing channel but you can’t just sell all the time. Instead, you have to figure out ways to keep your audience informed and engaged – all while building trust.

So this email is designed to be the ANTI-Buy NOW email. The reality is, consumers are facing historic affordability challenges.

Say that.

It builds trust and confidence with the consumer.

No more date the rate and marry the house nonsense.

Target Audience
How Often
Channel
Email

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Email Campaigns

EOTW

How to Execute

There’s no question that buying a house remains a challenge.

But just how challenging?

The chart below offers a historical perspective on the down payment needed to buy a home and the affordability of average mortgage payments.

Right now, down payments are at an all-time high, and affordability (measured by the percentage of median income) remains near record levels.

But there is a silver lining:

Inventory has steadily increased over the last 24 months, and all signs point toward mortgage rates in the 5’s by early 2025.

Here’s my advice:

Stay ready.

The market has shifted from a speed-driven frenzy — where it was all about rushing offers, waiving inspections, and hoping to win the real estate lottery.

Now, you have time.

You can carefully assess properties, gather all the information, and make informed decisions.

That’s a good thing.

As always, I'm here to keep you updated on market trends.

If there’s anything I can do for you, just reply to this email.

Looking forward to helping you navigate these changes.

Copy 
Email Body
Copied to Clipboard
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Introduction

Email marketing is the highest ROI marketing channel but you can’t just sell all the time. Instead, you have to figure out ways to keep your audience informed and engaged – all while building trust.

So this email is designed to be the ANTI-Buy NOW email. The reality is, consumers are facing historic affordability challenges.

Say that.

It builds trust and confidence with the consumer.

No more date the rate and marry the house nonsense.

Target Audience
How Often
Channel
Email
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