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(US) EOTW: Spring Housing Demand

Email Campaigns
Email Campaigns

(US) EOTW: Spring Housing Demand

Introduction

Is spring housing demand already starting?


According to HousingWire lead analyst Logan Mohtashami, the answer is yes.


In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.


While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.


As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Spring housing demand…has already started?

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Copied!

We know…

It feels way too early to start talking about the spring market.

But it’s here. Sort of. 

We’re seeing buyers settle into the current housing environment, and moving anyway.

In fact, more homes are in contract now versus the same time last year—even with higher mortgage rates.

Here’s why this matters:

The “spring market” as most people think of it might still be a couple months away, but it’s never too soon to get prepared.

Why?

Because when the perfect home hits the market, you want to be ready. Not scrambling to find a lender, or to get pre-approved, or to put together an offer.

Those are the buyers who will win in the spring market.

If you’d like to talk about your plans—or even just explore what’s possible—I’m here to help!

Sincerely,
[Your Name]

p.s. Not looking to buy but know someone who is? Forward this email to a friend who’s mentioned moving in 2025. They can text me directly at XXX-XXX-XXXX and I can help them get prepared—whether they want to buy tomorrow, next month, or 4+ months from now.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

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