Email Campaigns

EOTW: Magic Mortgage Rate

Download Template

Get Template

How to Execute

The Magic Interest Rate

When will we see more homes hit the market?

The answer: When interest rates reach the magic number.

Right now, 87% of homeowners have a mortgage rate below 6%, keeping them locked in place.
Selling feels like a bridge too far—even though many want to sell.

But there’s hope on the horizon.

Interest rates have dropped significantly from where they were 12 months ago, and there’s growing optimism they’ll continue to fall in the months ahead.

So, what’s the magic rate that unlocks more homes for sale?

According to JBREC research, the sweet spot is between 5% and 5.5%.

At that rate:

  • 47% of potential sellers say they would list their homes.
  • Compare that to last year’s nearly 8% rates, when only 5% even considered selling.

As always, I’m here to keep you informed on the latest market trends.

Sincerely,
[Your Name]

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Introduction

When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.

That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.

Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.

Target Audience
How Often
Channel

Examples

How to Execute

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Step 11

Step 12

Step 13

Step 14

Step 15

Enter your phone number to receive text message with content to easily copy and paste.

This phone number format doesn't work. Please try again.
Text message Sent
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Email Campaigns

EOTW: Magic Mortgage Rate