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EOTW: Magic Mortgage Rate

Email Campaigns
Email Campaigns

EOTW: Magic Mortgage Rate

Introduction

When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.

That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.

Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.

How to Execute

Step 1

Canva Template
Canva Template

The Magic Interest Rate

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When will we see more homes hit the market?

The answer: When interest rates reach the magic number.

Right now, 87% of homeowners have a mortgage rate below 6%, keeping them locked in place.
Selling feels like a bridge too far—even though many want to sell.

But there’s hope on the horizon.

Interest rates have dropped significantly from where they were 12 months ago, and there’s growing optimism they’ll continue to fall in the months ahead.

So, what’s the magic rate that unlocks more homes for sale?

According to JBREC research, the sweet spot is between 5% and 5.5%.

At that rate:

  • 47% of potential sellers say they would list their homes.
  • Compare that to last year’s nearly 8% rates, when only 5% even considered selling.

As always, I’m here to keep you informed on the latest market trends.

Sincerely,
[Your Name]

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Step 2

Send

Target Audience
Entire Database (and SOI)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

Video Guide