Listing Leads

Social Shareables

Spotify Wrapped 2

Introduction

Every year, Spotify Wrapped reminds people of one thing: the story you lived is worth seeing. And when a trend grabs this much attention, smart marketers don’t ignore it.

This campaign takes a format your audience already loves and turns it into a snapshot of your year in real estate.

This carousel gives you your own “Wrapped,” designed to stop the scroll, spark engagement, and remind people what you actually do all year long.

Below you'll find instructions for how to take the Claude template and customize it for yourself.

Before you get started

For best results with direct mail, you’ll want to have these core lists ready.

Before you send a text, make sure you have these three things in place:

Before you send an email, make sure these three things are in place:

Farm List

Recommended Audience For This Campaign

This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:

Homeowners who’ve owned for 10+ years
50%+ equity
Areas with strong total commission opportunity (transaction volume × average price)

Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.

Radius Lists

Recommended Audience For This Campaign

Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.

Specialty Lists

Recommended Audience For This Campaign

Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.

An Email Tool

You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.

Three Simple Lists

You need three lists:

Prospects

Recommended Audience For This Campaign

People you haven't done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

These lists let you send smarter without overthinking.

A Plain Text Format

These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.

A CRM That Can Send Texts

Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.

If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.

Three Simple Lists

Texting is for follow-up. And smart follow-up starts with the right filters.

Set up three lists:

Prospects

Recommended Audience For This Campaign

People you haven’t done business with.

SOI/Past Clients

Recommended Audience For This Campaign

People you have.

Entire Database

Recommended Audience For This Campaign

All contacts.

Apply two filters:

Engaged Recently

Opened an email or visited your site in the last 7 days.

Not Contacted Recently

No outreach in 30 days (for prospects) or 90 days (for clients).

That overlap—engaged but untouched—is your sweet spot. That’s who you text.

A Plain Text Format

These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.

How to Execute

Step 1

Remix Claude Template

Personalize postcard using:

Canva Template

Prompt

Real Estate Agent "Year in Review" Page Generator
Create a scroll-based "Year in Review" landing page for a real estate agent following the EXACT design specifications below. Do not deviate from these styles.

MY INFORMATION
Name: [Your Full Name]
Title: [Your Title, e.g., "Luxury Real Estate Specialist"]
Brokerage: [Your Brokerage Name]
Year: [Year, e.g., 2025]
Markets/Cities Served: [List your cities - these will appear on the map]

MY STATS
Metric
My Number
Market Average

Open Houses Hosted

Miles Driven

Cities Served

Total Showings

Properties Toured

Avg Miles Per Week

Total Online Views

Market Avg Views

Views Multiplier (e.g., 3.2×)

Offers Written

Monthly Offer Breakdown (J-D)

Client Acceptance Rate

Avg Offers to Close

Homes Sold

Total Sales Volume

% Sold at List Price

My Avg Price Drop

Market Avg Price Drop

My Avg Days on Market

Market Avg Days on Market

% Faster to Sold

EXACT DESIGN SPECIFICATIONS

Color Palette (Light Mode)
css
--bg-primary: #FAFAF8;
--bg-card: #FFFFFF;
--bg-elevated: #F5F5F2;
--text-primary: #1A1A1A;
--text-secondary: #4A4A4A;
--text-muted: #8A8A8A;
--accent: #9A7B4F; /* Golden brown - primary accent /
--accent-light: #7A5C32;
--accent-glow: rgba(154, 123, 79, 0.12);
--sage: #5A7A62; / Green - for offers/open houses /
--warm: #B86B4A; / Terracotta - for miles/pricing */
--border: rgba(0,0,0,0.08);

Typography
Primary Font: 'Inter' (sans-serif) - body text, labels, captions
Display Font: 'Cormorant Garamond' (serif) - all large numbers and headlines
Hero Numbers: font-weight: 300, line-height: 0.85, letter-spacing: -0.02em
Labels: 10-11px, letter-spacing: 2-3px, uppercase, color: text-muted
Captions: 13-14px, line-height: 1.7, max-width: 380px

Number Sizing Scale
Hero (intro year): clamp(140px, 28vw, 360px)
Large (primary stats): clamp(72px, 12vw, 160px)
Medium (secondary stats): clamp(48px, 8vw, 96px)
Card stats: 32-56px

Spacing & Layout
Slide padding: 80px 60px (desktop), 60px 30px (mobile)
Grid gaps: 60-100px between major elements
Card padding: 24-32px
Card border-radius: 8-12px
Card border: 1px solid var(--border)

Animation Specifications
Easing: cubic-bezier(0.16, 1, 0.3, 1) for all transforms
Slide fade-in: opacity 0→1, translateY(40px→0), duration 1s
Stagger delay: 40-80ms between grid items
Bar chart grow: height 0→target, duration 1s
Line drawing: stroke-dashoffset animation, duration 1.5-2s
Hover transitions: 0.3s ease

Visual Effects
Cursor Glow: 400px radial gradient following mouse, opacity 0.35
Ambient Orbs: 400-700px blurred circles, opacity 0.25, subtle parallax on scroll
Floating Particles: 2px dots with float animation (intro/outro slides only)

EXACT PAGE STRUCTURE

SLIDE 0: INTRO
Centered layout
Year in massive Cormorant Garamond with gradient fill (accent → warm)
1px accent line below year (60px wide)
"Year in Review" label above name
Name in 28-48px Cormorant
Title in 13px secondary color
Scroll indicator at bottom: "SCROLL" text + 40px gradient line, gentle pulse animation

SLIDE 1: OPEN HOUSES
Two-column grid layout
Left: Label → Hero number (accent color) → Caption
Right: 8-column grid of house icons (48 cells for full year)
Filled cells: sage green gradient background, 1px sage border
Empty cells: muted background
SVG house icon in each cell
Cells stagger in on scroll (40ms delay each)
Hover: scale 1.15, box-shadow

SLIDE 2: MILES DRIVEN
Two-column layout
Left: Label → Hero number (warm color) → Caption
Right column contains:
Map container: Card with "Cities Served" label
SVG map with stylized coastline paths (stroke width 40-60px, very subtle)
City dots (4-6px) in warm color with glow filter
Connection lines between cities (animate drawing in)
City name labels (8px)
Bottom-right stat overlay showing city count
Stats grid: 3 columns showing Showings, Avg Miles/Week, Properties Toured

SLIDE 3: ONLINE VIEWS
Centered layout
Label → Hero number (accent) → Caption with multiplier callout
Density comparison: 3-column grid (My Listings | VS | Market Average)
Each side has: Label → Density cloud → Value below
Agent cloud: ~120 dots, clustered toward center, accent color with glow
Market cloud: ~35 dots, scattered wider, muted gray color
Dots animate in with staggered delays (15ms each)

SLIDE 4: OFFERS
Two-column layout
Left: Label → Hero number (sage) → Caption → Bar chart → Month labels
Bar chart: 12 bars (one per month), sage gradient fill
Bars grow from bottom on scroll
Hover shows value above bar
Right: Stack of 3 stat cards (Total Offers, Acceptance Rate, Avg to Close)

SLIDE 5: VOLUME
Three-column layout with divider: Homes Sold | Divider | Dollar Volume
Divider: 200px vertical gradient line
Left: Homes count in massive accent color
Right: Dollar amount in primary text color, smaller
Personal caption below dollar volume

SLIDE 6: PRICING ACCURACY
Label at top
Two-column layout
Left: Fingerprint visualization
Title in italic Cormorant
Two fingerprints side by side (Agent vs Market)
Agent fingerprint: 6 perfectly concentric rings, warm color, center dot with glow
Market fingerprint: 6 irregular/skewed rings, muted color
Caption explaining the metaphor below
Right: Stack of 2 stat cards with comparison
Each card: Main stat (warm) | Divider | Market avg (muted)
Stats: % at list price, avg price drop

SLIDE 7: DAYS ON MARKET
Label at top
Two-column layout
Left: Trajectory chart
Title in italic Cormorant
SVG line chart in card container
Horizontal grid lines (very subtle)
Y-axis labels: List Price, -2%, -4%, -6%
Agent line: Nearly flat/slightly rising, accent color, 3px stroke
Market line: Declining with step-downs, muted color, 2.5px stroke
Reduction markers: Circles on market line where price drops occur
Hover on markers shows tooltip with % drop
X-axis labels: List Date, Week 2, Week 4, Week 6
Legend below chart
Right: Stats stack
Insight box with left accent border
Side-by-side comparison boxes (My days vs Market days)
Delta highlight box (% faster)

SLIDE 8: OUTRO
Centered layout
Headline in Cormorant: "Results like these don't happen by accident." (italic on "accident")
4-5 summary stats in horizontal row (stagger fade in)
CTA button: transparent background, accent border, uppercase text, hover fills accent
Brokerage name at bottom (10px, muted, letter-spacing 4px)

NAVIGATION
Fixed right side, vertically centered
9 small bars (3px × 24px)
Active state: accent color, 40px height, glow shadow
Hover shows section label to the left
Click scrolls to section

RESPONSIVE BEHAVIOR
Below 900px: All two-column layouts become single column
Navigation labels hidden on mobile
Reduce padding to 60px 30px
Fingerprints stack vertically
Stats grids become single column

TECHNICAL REQUIREMENTS
Single HTML file with embedded CSS and JavaScript
Google Fonts: Cormorant Garamond (300, 400, 500, 600, italic) and Inter (300, 400, 500)
Intersection Observer for scroll-triggered animations (threshold: 0.4)
Smooth scroll behavior
No external dependencies except fonts

OUTPUT
Generate a complete, production-ready HTML file matching these exact specifications. Only change the data, name, cities, and brokerage — keep all styling, animations, and structure identical.