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EOTW

Email Campaigns
Email Campaigns

EOTW

Introduction

Keeping your database informed about what’s happening in the market is mission-critical if you want to build trust. 

Last week, we heard the news that interest rates hit another 52-week low. 

This is the type of good news we have to be sharing with our database.

How to Execute

Step 1

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$7,278 Worth of Savings…

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We got the news on Friday that interest rates hit a 52-week low.

You might be asking yourself, how big of a deal is that?

Let’s put it into perspective: Let’s say you’ve purchased a $625,000 house and put 20% down. 

Your mortgage would be $500,000.

Here’s how the payments would break down based on your interest rate:

  • 8% Interest Rate: $3,668.82
  • 7% Interest Rate: $3,326.51
  • 6.2% Interest Rate: $3,062.34 (today’s rate) 

So, when you compare 8% (which we saw in November of 2023) to today’s rate of 6.2%, that’s a $7,278 difference in payments per year.

There’s no question that affordability remains an issue, but I’m glad to see interest rates come down because every drop equals lower payments for my clients.

As always, I’m here to keep you informed about what’s happening in the market.

Sincerely,

p.s. If interest rates hit 5%, would that change your real estate plans this Fall? Reply to this email and let me know!

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Step 2

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