How much profit will you actually get if you sell your home?

When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.

The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”

That’s it. Don’t overthink it. Don’t over-design it.

Just post it.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Sam RP - 70 leads 

1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”

• Swap in your real variance (e.g., $39,000)
• Add your brand colors or logo

2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.

3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.

4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker

Update the 2 response options to:
→ Yes!
→ Absolutely

5. Post Your Story
Tap Your Story to publish.

6. Follow Up with Poll Responders

Check your poll results in your viewer list

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

‍