SOTW: IG for Off-Market Listings

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How to Execute
Video Walkthrough
Introduction
One of the best ways to capture attention is to use a surprising statistics to stop the scroll.
By using this Instagram tactic—a simple poll or engaging post—you can:
✅ Spark curiosity with potential sellers
✅ Identify motivated leads based on their answers
✅ Build trust by offering expert insights on their options
Examples

How to Execute
SOTW: IG for Off-Market Listings

Introduction
One of the best ways to capture attention is to use a surprising statistics to stop the scroll.
By using this Instagram tactic—a simple poll or engaging post—you can:
✅ Spark curiosity with potential sellers
✅ Identify motivated leads based on their answers
✅ Build trust by offering expert insights on their options
How to Execute
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Post to Instagram
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- Start a New Story: Open Instagram and create a new story.
- Add Poll Sticker: Tap the Sticker icon and select Poll.
- Set Up Poll:
- Set answer options
- Option 1: "List it on the MLS"
- Option 2: "Sell it off-market"
- Option 3: "Whatever gets me the most money"
- Position Poll: Place the poll in the designated spot on the image.
- Share: Tap "Your Story" to publish.
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Video Walkthrough
Examples
