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SOTW: IG for Off-Market Listings

Social Shareables
Social Shareables

SOTW: IG for Off-Market Listings

Introduction

One of the best ways to capture attention is to use a surprising statistics to stop the scroll. 

By using this Instagram tactic—a simple poll or engaging post—you can:

✅ Spark curiosity with potential sellers

✅ Identify motivated leads based on their answers

✅ Build trust by offering expert insights on their options

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Post to Instagram

Send

  1. Start a New Story: Open Instagram and create a new story.
  2. Add Poll Sticker: Tap the Sticker icon and select Poll.
  3. Set Up Poll:
  • Set answer options
    • Option 1: "List it on the MLS"
    • Option 2: "Sell it off-market"
    • Option 3: "Whatever gets me the most money"
  1. Position Poll: Place the poll in the designated spot on the image.
  2. Share: Tap "Your Story" to publish.
Target Audience
Instagram Followers
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide