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The Anti-Fear Campaign (Declining Market)

Email Campaigns
Email Campaigns

The Anti-Fear Campaign (Declining Market)

Introduction

This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.

When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Personalize postcard using:
or
Canva Template

It’s not 2008.

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Copied!

“The housing market is crashing.”
“It’s 2008 all over again.”

You’ve probably read these headlines.

And yes—in some areas, prices have come down.

But that doesn’t tell the whole story.

If you’ve owned your home for 20 or 30 years, you’re not just looking at where the market is today.

You’re looking at everything you've built over decades—the equity, the appreciation, the stability. A short-term dip doesn’t undo that.

You’re not losing. You’re preserving value—even in a changing market.

And that context matters.

So while the market may be shifting, that doesn’t erase the equity you’ve built — or take away the options you still have.

If you have any questions, I’m here.

P.S. If you’re trying to make sense of what this means for you—your home, your timing, your next steps—I’m always here to help talk it through. Just reply to this email.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Copied to Clipboard
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Video Walkthrough

Examples

Video Guide
Video Guide