Email Campaigns

The Perfect Cold Outreach Email

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How to Execute

<Customer Name>

Have you given up on trying to buy this year?

Have you given up on trying to sell this year? 

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Video Walkthrough

Introduction

Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style. 



Introducing the 10-Word Cold Outreach Email.

What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response. 

For example:

Subject Line: Tom Ferry

Body: Have you given up on trying to buy this year?


Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.

Here's why it’s effective:

- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.

- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.

- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.

How to Use It


This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.


By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.

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Examples

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Email Campaigns

The Perfect Cold Outreach Email