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EOWT: Lock-In Effect

Email Campaigns

EOWT: Lock-In Effect

Introduction

This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Canva Template
Canva Template

Almost 2,000,000 homes.

Copy 
Copied!

I just came across some data that I had to share…

According to the Federal Housing Finance Agency (FHFA), the lock-in effect prevented 1.72 million home sales between Q2 2022 and Q2 2024.

Many homeowners are reluctant to sell their homes and give up their lower mortgage rates.

Out of curiosity—does this describe your situation?

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Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Entire Database (and SOI)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide