Email Campaigns
EOWT: Lock-In Effect

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How to Execute
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Video Walkthrough
Introduction
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
Target Audience
Entire Database (and SOI)
How Often
Channel
Email
Examples

How to Execute
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Email Campaigns
EOWT: Lock-In Effect

Introduction
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
How to Execute
Step 1
Copy Subject Line and Message to CRM
Canva Template

Canva Template
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Step 2
Transferring Email Content to Your Email Blast App
Send
- Copy Subject: Highlight and copy the subject line from your email draft.
- Paste Subject: Open the email blast app and paste it into the subject line field.
- Copy Email Content: Return to your draft, copy the email content.
- Paste Content: Paste it in the message body of the email blast app.
- Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Entire Database (and SOI)
Step 1
Record the Video
Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 3
Post Your Video
Video Title & Description
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Video Walkthrough
Examples

Video Guide