Email Campaigns

EOWT: Lock-In Effect

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How to Execute

Almost 2,000,000 homes.

I just came across some data that I had to share…

According to the Federal Housing Finance Agency (FHFA), the lock-in effect prevented 1.72 million home sales between Q2 2022 and Q2 2024.

Many homeowners are reluctant to sell their homes and give up their lower mortgage rates.

Out of curiosity—does this describe your situation?

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Video Walkthrough

Introduction

This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.

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Channel

Examples

How to Execute

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Email Campaigns

EOWT: Lock-In Effect