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EOWT: Lock-In Effect

Email Campaigns
Email Campaigns

EOWT: Lock-In Effect

Introduction

This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.

How to Execute

Step 1

Canva Template
Canva Template

Almost 2,000,000 homes.

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I just came across some data that I had to share…

According to the Federal Housing Finance Agency (FHFA), the lock-in effect prevented 1.72 million home sales between Q2 2022 and Q2 2024.

Many homeowners are reluctant to sell their homes and give up their lower mortgage rates.

Out of curiosity—does this describe your situation?

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Step 2

Send

Target Audience
Entire Database (and SOI)
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Create Your Thumbnail

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
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Video Walkthrough

Examples

Video Guide