Blueprints
The Summer Expired Series
It’s not enough to show up with a new sign and a lower price. Not this summer.
The Silver Tsunami Blueprint
6% of homeowners 60+ are planning to sell this year. That 6% represents more than half— 53%—of all sellers we’ll see.
90 Day Social Media Marketing Blueprint
The best hooks, proven frameworks, viral reels to inspire you, and more.
2025 Open House Blueprint
Open Houses aren’t just about selling one home—they’re about building momentum. When done right, they create a ripple effect, generating new leads, strengthening your local presence, and positioning you as the agent who gets results.
But here’s the thing: most agents treat Open Houses like passive events. They put up signs, unlock the door, and hope for the best. The smartest agents? They treat them like strategic marketing campaigns.
2025 Expired Marketing Blueprint
Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.
2025 FSBO Blueprint
With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.
