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Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Customize Canva Templates to Match Your Brand
Post to Instagram
Send
1. Start a New Post: Open Instagram and tap the + icon to create a new post.
2. Select Carousel Format: Tap Select Multiple (icon with stacked squares) to enable carousel posting.
3. Choose Your Images/Videos:
4. Arrange Your Slides:
6. Write a Caption: Add a compelling caption to accompany your carousel.
7. Add Tags & Location (Optional):
8. Share Your Post: Tap Share to publish your carousel.
See the image below to view how the carousel appears on your profile.
Record the Video
Post Your Video